MLM Marketer's Guide to Social Media

Filed in archive MLM Techniques on March 3, 2010

When starting any MLM or network marketing business that will rely heavily on online marketing, an important first step is to gain familiarity with the many social media sites available and how best to use them.

© Gauldo

Here is a basic, though by no means complete, list of some of the major tools available for your multi-level marketing campaign:

Facebook. Possibly one of the most famous social media sites today, Facebook has millions of users and is relationship based allowing you to connect with old friends, acquaintances and family members and making this the best platform for making personal connections with prospects.
Twitter. Second only to Facebook in media buzz these days though still with a smaller user base, it is growing rapidly and features a 140 character microblogging system that allows for only short messages but great opportunities for networking and building "followers" quickly.
Digg. A social bookmarking site, it allows users to share and vote for links on a variety of topics from blogs and other Websites and can serve as an excellent traffic driver to your site.
LinkedIn. More business-like platform than Facebook allowing you to connect with others in a similar field or industry though also with current and past co-workers and college classmates with most powerful tools being the groups where like-minded people gather to share news and discussion and a Twitter-like status update allowing you to keep your network informed.
YouTube. The video powerhouse and its clones like vimeo, blip.tv and others can be a great place to spread your video appeal by creating your own channel, embvedding the video on your blog or other Website and encouraging others to do the same.
MySpace. Though overshadowed now by its major competitor Facebook, this goliath of the social media world should not be discounted particularly for marketers whose products or services fit the unique MySpace demographic. The site also offers a variety features including video, blogs, microblogging, bulletins and so on.