Why Chasing MLM Leads Is Prehistoric

Filed in archive on April 16, 2010

If you're purchasing lists of prospects, chasing friends and family or doing cold calling to generate leads for your MLM, multi-level marketing or direct marketing business you are pursuing a prehistoric strategy.

It's high time you stepped into the modern age with techniques that will take far less time and effort and locate customers willing and eager to take advantage of quality products and services.

© HARRY NG

Why old school doesn't work anymore?
Have you ever been watching TV when a commercial for a product you have no interest in suddenly appears on the screen? What's your first reaction? You probably go to the kitchen to find a snack until the program you were ewatching returns.

Well, something very similar happens when you contact someone out of the blue with no idea in the world whether they might actually be interested in your service or not. They may try to be polite and listen to you distractedly or even rudely cut you off because they have more important things to do with their time. It's nothing personal. It's just that you've interupted them with a message in which they may have little or no interest about a product or service they really can't use right now.

What's the alternative?
Imagine instead if there was a way to attract only customers interested in legitimate products or services and only when they are ready to buy.

In the next post we will look at modern techniques for generating leads such as using social media to connect with prospects, blogs to educate them about your product, service or opportunity and capture pages to build a list of future customers and partners. Stay tuned...